What is DIGITAL MARKETING | What are it's Types...

What is Digital Marketing: Digital marketing is the practise of promoting goods and services through online platforms like social media, search engines, email, and websites. It entails utilising a variety of digital tools and methods to connect with a certain audience and persuade them to become clients.

There are many subfields in digital marketing, such as:

1. The technique of optimising a website's content and architecture for search engine results pages is known as search engine optimisation (SEO) (SERPs).

2. Using the pay-per-click (PPC) model of internet advertising, advertisers are charged each time a user hits one of their ads.

3. Social media marketing: the use of social media channels to advertise products or services and generate brand awareness.

4. Sending customised emails to a subscriber list to advertise goods or services and foster client connections is known as email marketing.

5. The creation and dissemination of worthwhile and pertinent material in an effort to draw in and keep the attention of a specific audience.

6. Affiliate marketing is a sort of performance-based marketing where affiliates are compensated for bringing in new customers.

Over All

Compared to conventional marketing strategies, digital marketing enables businesses to connect with a larger audience and engage with them more successfully. Also, it offers organisations useful insights and data so they can assess the success of their marketing initiatives and make informed decisions.